THE PETAL EFFECT

ABOUT

We are committed to cultivating spaces for self-discovery, nurturing our planet and building a community that thrives on empathy and equality

OUR CORE VALUES

CREATIVITY

We believe in embracing your unique perspective and emotions. Exploring your creativity leads to a journey of self-discovery and personal growth. This self-expression opens you up to new ways of thinking and sparks fresh ideas and possibilities

SUSTAINABILITY

We believe in preserving our planet's resources and ensuring a healthier environment for future generations. By practicing sustainability, we reduce waste, conserve natural resources, and protect ecosystems

SOCIAL RESPONSIBILTY

We believe in prioritizing actions that benefit communities and the environment globally. Through social responsibility, we ensure a sustainable future where empathy and fairness are at the forefront of our collective efforts

COMMUNITY

We believe in fostering connection + collective growth, bringing people together to create a supportive and inclusive environment. Building an authentic community provides a sense of belonging; a place to find your people

About the Owner

TOBORE OWEH

I am a creative entrepreneur born and raised in Lagos, Nigeria. I migrated to America at the age of 7 with my family. We settled in Maryland, where I graduated high school at the age of 16. So determined to become an interior designer, I looked into applying for college but quickly realized that I wouldn't be attending due to my undocumented status. Being undocumented meant I had no legal status in America, which meant no financial aid or government assistance.

In 2011, I began to research forms of design that didn't require a college degree; quickly discovering floral & event design. With a determination to achieve my design dreams, I ventured out into the industry; freelancing for anyone that would allow me. Later on that year, I created my company name, The Petal Effect. I didn't know exactly how I would do it but I was confident that I would one day have my own floral & design company. After many years of living on the East Coast and finally receiving DACA (Deferred Action for Childhood Arrivals), I decided to move to LA in 2017. I worked full time as a floral designer until the pandemic of 2020, when I finally committed to my dreams.

I became a small business owner because floral design was a passion I developed at a time in my life where I felt hopeless because of my undocumented status. It ignited my entrepreneur journey and brought purpose back into my life. I am hoping to inspire my community to use their story as a weapon to conquer the world.